Friday, 31 October 2008

DAY 4 - VIDEO CLIP UPLOADED

Dear All,

Here's the final video clip from Step by Step shoot.  Hope you like it.
Looking forward to uploading some great clips from the next stage of shoot.

Steve

DAY 4 - Sunday Best, Glamazon & 80's Dance




Massimo, Lesley and Tom yet again created three beautiful looks today.

Mayuko, our model for Sunday Best, wears a new hair cut from Massimo with Lesley applying colour with a 'wow' factor result - everyone will love doing this technique.

Cosima, the striking 'Glamazon' model looked modern and glamorous with a precision shaped cut that is both strong yet feminine, whilst Lesley's colour simply said... sophisticated.

Finally Julia for "80s Dance" had a haircut and colour that screamed 2009 - young, cool and with lots of attitude.
The Step by Steps are finished. Tomorrow is light set-up for the main collection shoot.
14 hours today. Everyone tired but happy.  More on Sunday...

DAY3 - Video clip now uploaded

Here's a clip from Day3 of the Step by Step shoot. Click on the link below to play it.


Stay tuned - more later...

Thursday, 30 October 2008

DAY3 - A "Sunday Best" dressing and two "Glamazons"


Massimo created a strong dressing look for our Sunday Best model Antje. 

Tom cut our male model Andre's hair into a great looking, modern, masculine shape. 

Lesley's creative colouring looked amazing on Caroline, our "Glamazon" model, using the latest colouring technique called "Colour Dipping".
The collection is really coming together now.  We cannot believe tomorrow is our final day of Step by Steps before we move onto the main collection shoot.

More news tomorrow - hope you enjoy today's update.

DAY2 - Video link ready

Click on the link below to view a video clip from yesterday's Step By Step shoot:


Back later with images from today's shoot...

Wednesday, 29 October 2008

DAY 2 - Sophie and Eva-Maria for 80s Dance and Sonja for Sunday Best...


Today was brilliant with really dynamic haircuts and colours. Sophie looked stunning with her Igora Royal colour technique created by Lesley, with Massimo cutting an equally beautiful shape using her natural wave for maximum effect.



Eva-Maria is simply a glowing example of what can be achieved with Igora Vibrance - perfect colouring from Lesley complemented by Tom's modern "80's Dance" haircut.



Finally, both Tom and Lesley brought out the "best" in Sonja's "Sunday Best" look with a soft, feminine, modern haircut using the new ESSENSITY colours. The result - a rich, shiny finished look.

Here's a further selection of stills from Day 2... Have been in studio for 13 hours now - video will follow tomorrow as the team need a well earned beer.  Bye for now.

Tuesday, 28 October 2008

Day 1 - The Shoot Begins...











The four key trends we have identified as the hottest looks for Spring Summer 2009 are Rounded Form, 80's Dance, Sunday Best and Glamazon. More news will follow on the trends as will some video clips (once I have worked out how to edit them). In the meantime, hope you enjoy some still shots from our first day in Berlin...

CLICK HERE TO WATCH VIDEO FROM FIRST DAY:


Essential Looks - 111 Collection Spring Summer 2009

The "111 Collection" celebrates the 111 years since the company was founded by Hans Schwarzkopf back in 1898. We've come back to our spiritual home of Berlin to shoot the new collection not far from the site where it all began. In the first picture you can see the original Hans Schwarzkopf chemist shop and in the second a picture of how the location looks now, home of Louis Vuitton in Berlin. Essential Looks and fashion are seemingly inseparable!  (: